Toastmasters Podcast #016: What's Your Hook?

The Toastmasters Podcast with Greg Gazin with Ryan Levesque and Bo Bennett

The Toastmasters Podcast is a talkshow designed to amplify the Toastmaster magazine content, featuring interviews with Toastmasters, contributors and those connected with the articles of this monthly publication. ALL 250+ Episodes can be found at ToastmastersPodcast.com.

[16:16] Do you want to make your message stick? Kevin Carroll, author of the book “What’s Your Hook?” shares secrets he’s learned from 17 years in the advertising industry. Learn how to use stories, analogies, props and more to 1. Grab your listeners’ attention. 2. Make your message easy to understand. 3. Get your message to stick!

What’s Your Hook? was featured in the November 2009 issue of the Toastmaster magazine. To find out more about Kevin Carroll and his book, please visit: http://kevincarroll.com