Toastmasters Podcast #016: What's Your Hook?
November 11, 2009Categories: Speechwriting, Influence, Public Speaking
The Toastmasters Podcast with Greg Gazin
The Toastmasters Podcast is like a radio talk show featuring interviews with Toastmasters usually featured in the Toastmaster magazine. The purpose of the podcast is to amplify the magazine - to dig deeper or to put a voice to a face or written wordBut unlike a radio show, a podcast is on the Internet, and available, for free, to anyone in the world with an Internet connection, and a connected device capable of playing audio. 250+ episodes are at ToastmastersPodcast.comThe Toastmasters Podcast is co-produced by Toastmasters International and Archieboy Holdings, LLC, for our global audience of Toastmasters and those interested in public speaking and leadership.
[16:16] Do you want to make your message stick? Kevin Carroll, author of the book “What’s Your Hook?” shares secrets he’s learned from 17 years in the advertising industry. Learn how to use stories, analogies, props and more to 1. Grab your listeners’ attention. 2. Make your message easy to understand. 3. Get your message to stick!
What’s Your Hook? was featured in the November 2009 issue of the Toastmaster magazine. To find out more about Kevin Carroll and his book, please visit: http://kevincarroll.com
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