#238: Take a Stand for the Brand: Why Brand Consistency Matters – Mayuri Assudani
October 01, 2023Categories: Content Creation, Creativity, Leadership, Miscellaneous
The Toastmasters Podcast with Greg Gazin
The Toastmasters Podcast is like a radio talk show featuring interviews with Toastmasters usually featured in the Toastmaster magazine. The purpose of the podcast is to amplify the magazine - to dig deeper or to put a voice to a face or written wordBut unlike a radio show, a podcast is on the Internet, and available, for free, to anyone in the world with an Internet connection, and a connected device capable of playing audio. 250+ episodes are at ToastmastersPodcast.comThe Toastmasters Podcast is co-produced by Toastmasters International and Archieboy Holdings, LLC, for our global audience of Toastmasters and those interested in public speaking and leadership.
[26:35] While most organizations recognize the importance of brand consistency and uniformity, getting everyone on board to follow brand guidelines can sometimes be a challenge. Today we speak with Distinguished Toastmaster Mayuri Assudani who single-handedly took a stand for the brand, cascading brand awareness through her entire district—including through a live competition, no less.
Mayuri wrote an article in the September 2023 issue of the Toastmaster magazine that highlights her efforts to promote brand awareness in her District. The article is called: Turning Compliance into Competition: How one District spread brand awareness.
In this episode, Mayuri shares a little about her Toastmasters journey and why she decided to help spur support for Toastmasters brand awareness. She talks about the importance of branding and what it does for any organization and why she created a branding competition. We hear about the origins of the competition, how it unfolded, lessons learned, and more.
Links to resources:
Mayuri Assudani is from Nagpur, India where she works as a French language Teacher and Trainer and has over 27 years of teaching experience. A Toastmaster since 2017, Mayuri is a member of two community clubs including the Loyal Toastmasters Club in Nagpur. She has served in various leadership roles at both the club and district level and currently serves as Administration Manager for District 126 in India.
She can be reached on LinkedIn or via email.
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